Serengeti Watch was initially formed to oppose a commercial highway across the Serengeti National Park. It is a permanent nonprofit organization that will monitor the Serengeti and brings world opinion and support to bear on vital issues.
The mission of Serengeti Watch is to build a strong coalition of support, advocacy, and funding for the Serengeti ecosystem, the people living around it, and adjacent reserves and protected areas. Equally important as our advocacy role – the funding of development programs that help build a model of sustainable tourism. Only with the understanding and involvement of local people can we achieve a lasting solution. This means bringing education, involvement, and tangible benefits to them.